


The Essential Line
Perfect for: Small businesses ready to show up consistently with clean, high‑res content and real strategy behind the scenes.
3 Reels per week (edit from client‑provided footage or stock; see add‑ons for on‑site capture)
Stories: 3 days/week (1–6 stories per day)
Caption writing + hashtag sets (up to 10 evergreen/seasonal sets)
Algorithm‑aware posting strategy (timing, tags, sound selection)
Planning & strategy Notion board (content calendar + approvals)
Monthly Analytics Report (growth insights and next‑month priorities)
High‑resolution content delivery (PNG, MP4) via shared Drive
Weekly Rhythm:
Mon: 1 Reel
Tues: 1–6 Stories
Wed: Break
Thurs: 1 Reel
Fri: 1–6 Stories
Sat: Break
Sun: 1 Reel
Perfect for: Small businesses ready to show up consistently with clean, high‑res content and real strategy behind the scenes.
3 Reels per week (edit from client‑provided footage or stock; see add‑ons for on‑site capture)
Stories: 3 days/week (1–6 stories per day)
Caption writing + hashtag sets (up to 10 evergreen/seasonal sets)
Algorithm‑aware posting strategy (timing, tags, sound selection)
Planning & strategy Notion board (content calendar + approvals)
Monthly Analytics Report (growth insights and next‑month priorities)
High‑resolution content delivery (PNG, MP4) via shared Drive
Weekly Rhythm:
Mon: 1 Reel
Tues: 1–6 Stories
Wed: Break
Thurs: 1 Reel
Fri: 1–6 Stories
Sat: Break
Sun: 1 Reel
Perfect for: Small businesses ready to show up consistently with clean, high‑res content and real strategy behind the scenes.
3 Reels per week (edit from client‑provided footage or stock; see add‑ons for on‑site capture)
Stories: 3 days/week (1–6 stories per day)
Caption writing + hashtag sets (up to 10 evergreen/seasonal sets)
Algorithm‑aware posting strategy (timing, tags, sound selection)
Planning & strategy Notion board (content calendar + approvals)
Monthly Analytics Report (growth insights and next‑month priorities)
High‑resolution content delivery (PNG, MP4) via shared Drive
Weekly Rhythm:
Mon: 1 Reel
Tues: 1–6 Stories
Wed: Break
Thurs: 1 Reel
Fri: 1–6 Stories
Sat: Break
Sun: 1 Reel
Deliverables:
12 Reels (formatted for Instagram & Facebook)
12+ Story sets (1–6 frames; 3 days/week)
1 Strategy plan with algorithm‑aware recommendations
1 Monthly Analytics Report
All assets organized in Drive + Notion workflow access
Guardrails & Assumptions
Platforms: Instagram + Facebook (cross‑posted).
Content capture: remote-first (client footage + brand assets). On‑site shoot available as add‑on.
Community management: monitoring/responding is an add‑on (see menu).
Pricing
$600–$650 / month (Save !5% with a subscription)
$100 one‑time onboarding (brand setup, hashtag bank, templates)
Terms & Conditions
Ownership – All final content (reels, posts, graphics) delivered to the client remains the property of The Local Line until the invoice is paid in full. Upon full payment, you own the rights to use the content on your brand’s social media platforms.
Revisions – Each package includes up to 3 rounds of revisions per month for scheduled content. Revisions must be requested within 5 days of delivery.
Boosted Post Management – For clients with boosted posts, ad budget is not included in package price. The Local Line will set up and manage ads with a client‑approved spend.
Content Use – You may use content across all owned platforms. The Local Line reserves the right to use content in our portfolio or marketing unless otherwise agreed.
Pause or Cancel – A 14‑day written notice is required to pause or cancel service. Refunds are not provided once the monthly planning phase has begun.