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Essential Line (Monthly Social Management)

Monthly content plan: themes + 3–5 content pillars + CTAs + posting schedule

12 posts/month (recommend structure: 6 Reels + 4 carousels + 2 statics)

Captions: keyword-first, CTA-first + alt text + hashtag set

8 story prompts/month (with “post-this” text + sticker/CTA suggestions)

Community support: 15 min/week (comments + local engagement + reply guidance)

Monthly performance summary: wins, flops, next tests

Asset organization + profile/link checks


Direct Line (Monthly Social Management)

Everything in Essential, plus:

16 posts/month (recommend: 10 Reels + 4 carousels + 2 statics)

Monthly campaign push: 1 promo/collab/seasonal feature with assets + CTA path

Community growth support: 4x/week (comments + DMs + local networking)

30 min/week “algorithm training” (aka: engagement that actually moves the needle)

Monthly Optimization Call (20–30 min): next month strategy + content requests + tweaks


Local Legend Line (Monthly Social Management)

Everything in Direct, plus:

20–24+ posts/month (Reels-forward)

Weekly story cadence: 12–20 stories/month (with templates + prompts)

KPI dashboard: monthly scorecard (reach, saves, shares, profile taps, web clicks, leads)

Quarterly refresh: new campaign direction + offer angle + content pillar updates

“Premium access” = define it (so it doesn’t become 24/7 therapy):

Response time SLA (ex: 1–2 business days)

1 “rapid turnaround” request/month

The Foundation

Up to 5 pages (Home, About, Services/Products, Contact, FAQ/Portfolio)

Mobile-friendly + conversion basics (clear CTAs, sticky buttons, lead form)

Basic SEO setup: titles/meta, headers, keyword mapping (light), image compression basics

Basic analytics setup (GA4) + conversion event (form submit / call click)

Launch checklist + handoff (logins, how-to doc, 30-day to-do list)

The System

6–10 pages + landing page (for ads/promos)

Improved internal linking + on-page SEO (keyword map per page)

Expanded sections (services, locations, portfolio/case studies, blog optional)

Lead capture upgrades: email signup, lead magnet, booking integration if relevant

Website management option baked in OR as separate monthly care plan


Quarterly Turnaround

Caption Bank for Local Businesses (100–200 captions by category + CTAs)

Hook Library (Reels/TikTok: 150 hooks for your niche)

Story Sticker Prompts Pack (polls/questions/quizzes that drive replies)

Canva Template Kit (brandable carousels + story slides + covers)

Local Hashtag + Keyword Vault (city + service + intent-based sets)

Offer & CTA Swipe File (DM scripts, booking prompts, promo frameworks)


90-Min Content Strategy Sprint

Content pillars, offers, hooks

Posting plan

Walk away with 20 post ideas + 5 reel scripts + CTA map


Ready to bring your ideas to life? Share a few details about what you’re looking for in the form below, and I’ll follow up within 48 hours with next steps.

Follow On Social · Follow On Social · Follow On Social ·

Follow On Social · Follow On Social · Follow On Social ·