Perfect for: Owners who want steady growth and daily presence that builds real relationships.
Everything in The Essential Line
Reels: 3–4/week (12–16 per month)
Stories: 5–6 days/week
Static Posts: 4 per month (incl. 2 Carousels)
1 Boosted Post / month (setup & management; ad spend separate)
Light community management: 3x/week 15‑minute engagement windows (reply to comments/DMs, local geo‑tags)
Strategy refinement every week based on analytics snapshot
Content capture: up to 1.5 hours on‑site per month (within service area)
Weekly Rhythm:
Mon: Reel + 1–6 Stories
Tues: Static Post + 1–6 Stories
Wed: Carousel
Thurs: 1–6 Stories
Fri: Reel + 1–6 Stories
Sat: Break
Sun: 1–6 Stories
Deliverables:
12–16 Reels, 20–24 Story sets, 4 Static Posts (2 Carousels)
1 Boosted post with full ad management
Weekly performance snapshots + Monthly Analytics Report
Guardrails & Assumptions
Platforms: Instagram + Facebook (cross‑posted).
Content capture: remote-first (client footage + brand assets). On‑site shoot available as add‑on.
Community management: monitoring/responding is an add‑on (see menu).
Pricing
$750–$850 / month
$100 one‑time onboarding (includes template kit + shooting plan)
Terms & Conditions
Ownership – All final content (reels, posts, graphics) delivered to the client remains the property of The Local Line until the invoice is paid in full. Upon full payment, you own the rights to use the content on your brand’s social media platforms.
Revisions – Each package includes up to 3 rounds of revisions per month for scheduled content. Revisions must be requested within 5 days of delivery.
Boosted Post Management – For clients with boosted posts, ad budget is not included in package price. The Local Line will set up and manage ads with a client‑approved spend.
Content Use – You may use content across all owned platforms. The Local Line reserves the right to use content in our portfolio or marketing unless otherwise agreed.
Pause or Cancel – A 14‑day written notice is required to pause or cancel service. Refunds are not provided once the monthly planning phase has begun.